Similing Team


We help businesses maximize the ROI on their most influential investment;

their people.

We believe that the key to any behaviour, culture, or process change lies in how you inspire and connect with people, and our passion for sales is emphasized in every connection we make.

We design and deliver programs specific to each client's business to grow profits and increase retention of their own customers.


With over 25 years of experience in assessing, measuring and coaching people to meet challenging business objectives, we help businesses and their employees find the way that works best for them.  



What some of our clients have said about their experience working with us.

Angela Fitzpartick | Director Channel Sales


"Dave Snyder is insightful, current and knows how to approach training in a relevant way.  His sessions are engaging and approachable and every session I attend has always garnered sales rep excitement and participation.  


We partnered with him in creating content and point of differentiation for our products and were so impressed with how he was able to drill through technical benefits and turn them into teachable customer benefits.


By leveraging his talent, we have created an engaged sales force through his unique training approach that finds the root of customer needs and how our products fit those needs."